5 Things Brands Look for When Working with Bloggers

A lot of us start a blog for a number of reasons; it could be a place to vent, because we are passionate about something, have a great story to tell, love writing and much more. However, I know that I can speak on behalf of a lot of us, that it would also be great to make a little extra money on the side!

I have been working in my current job role for nearly 2-years now, and my main role is working in outreach and link building for my clients. So, I spend most of the time searching for blogs and websites who I think would be a good fit and suit the tone of voice and style of the client in question. I then approach them asking whether they would be interested in collaborating in the form of a guest or sponsored post.

I am going to honest, making a little bit of extra money is one of the reasons I decided to start this blog along with my love of writing. However, I thought I would share some of my knowledge of what I look for when looking and working with bloggers so that it helps more of you guys get recognised.

Domain and Page Authority

When looking for a potential placement, looking at Domain and Page Authority is one of the first things I do. If you aren’t aware of what this is, these are search engine ranking scores.

Domain Authority or ‘DA’ this is a score for a website in terms of its authority in Google. I tend to use Moz Link Explorer, and this score is measured out of 100. Essentially, I look for websites that are higher than my clients, so that the blog or website passes the authority on to them.

Page Authority or ‘PA’ and is also a score out of 100 and predicts how well a page will rank in search engine results. Domain Authority is the one I focus more on in terms of deciding if the link is worthwhile as this is where some authority (called linkjuice) will be passed on to the client’s website.

This can be a hard thing to build up, but getting authoritative links into your site, page views, getting rid of bad links, optimising your website all contribute to a good DA score.

Social Following and Interaction

Most people think that having a large social following is essential, especially when it comes to Instagram. However, when brands are looking for guest or sponsored posts, Instagram is irrelevant! Of course, having loads of followers on your social media platforms looks great, but if they don’t interact with your content, what is the point in having them? Which brings me to my next point…

When looking through potential bloggers websites, I always have a scroll through their Twitter or Facebook feed to see if their readers interact with the content which they post. This looks great to potential brands, as it means that their readers are actually reading what is being posted.

Post Interactions

Another aspect I look at is interaction on previous blog posts, in the form of comments. I know that it can be hard to get people to interact with your content by leaving comments, but it is definitely something that will get you noticed. Again, this shows brands that you actually have an audience who interacts and reads your content.

Media Kit

If you are open to working with brands, having a media kit is essential. You can show off your monthly page views, social media followers, audience type and other demographics. I love receiving media kits from bloggers, as it is important to see their behind the scenes stats instead of what you can just see on the screen. For example, you may not have hundreds of thousands of followers on Twitter and Instagram, but actually, have a great amount of page views each month. My tip would be to make sure that you have set up Google Analytics on your blog so that you can track all of what I have mentioned above.

Blog Style

This may sound like I am being picky, but the way a blog looks is an important part of the process. One of the first things I look at is their URL, and make sure that it is their own instead of .wordpress or .blogspot. as this can gives a realistic DA and PA score. Additionally, I look through the blog to make sure that the tone of voice and style of the blog fits in well with my client’s brand! Just remember, you aren’t going to be everyone’s cup to tea!

Remember this is what I look for when looking for potential collaborations, but other brands and companies may not be the same! However, I think it is important to work on everything that I have mentioned above, to ensure that you have a shot at working with some of the brands that you love!

If you have any questions regarding the points above, I am happy to help; just drop me a message using the contact form or leave a comment below!



  1. 20th July 2018 / 8:15 am

    This was a very informative post!
    Really helpful, I’ve been struggling to get my DA up for some time now to make sure I have brands to notice me.
    Going to try my best to think of these things you’ve mentioned!

    Luke |Luke Heywood Style

    • Chloe
      20th July 2018 / 8:29 am

      Thanks Luke!

      Trying to improve your DA is one of the most time-consuming things! Just make sure that you are using SEO on your blog like title tags, meta descriptions etc; I use the Yoast plugin on WordPress which makes it all a lot easier! xo

Leave a Reply

Your email address will not be published. Required fields are marked *