If you follow me on Twitter, you will know that I regularly post PR/sponsored post opportunities on behalf of some of the clients I work with. You may think this is weird for a new blogger to post but in my job, I head the outreach department, which means I try and find bloggers who would be happy to collaborate on sponsored posts.
As I work at a digital marketing agency and not a PR firm (otherwise I would love to offer bloggers free stays), finding bloggers via Google search is hard, as many bloggers don’t rank and that is why I use Twitter instead. In the last year or so, I have worked with some great bloggers all through posting a tweet or two.
Obviously, my blog is pretty new, and I am always looking through Twitter and other websites looking for brands to work with just to make some money from my hobby. So with that being said, I thought I would share some advice from both angles; seeking opportunities and finding bloggers. Hopefully, this will help new bloggers like me to improve their blog and make some money.
What I Look For When Finding Bloggers
I did write a short blog about this last year, but I thought I would try and go into a little bit more detail. Depending on the client I am working with, I will try and find bloggers who accept pre-written content which includes a link back to my client’s website. I know that a lot of bloggers like to write their own content, so sometimes the blogger will write it on our behalf and then add the link in. However, there is a lot which comes down to finding an appropriate placement:
- Domain and Page Authority: This needs to be the same or higher than the website/client I am working with.
- Social Following: It is good to see a blogger which has a good social media following.
- Engagement Rate: I look through the bloggers’ website and see if their audience engages with their content like leaving comments. I also look at their social media sites to see if anyone engages using that platform.
- Quality and Relevance of Content: I love looking through blogs and reading the posts, but when looking to place a client I need to make sure that the content is suitable and relevant to that brand.
- Media Kit: I don’t see these floating around too much anymore, but a media kit shows me how much traffic a website gets, how many subscribers they have etc. I created mine the other day, and even though my stats aren’t incredible, it looks pretty cool; you can view it here.
This may sound a long list of requirements, but this is what I look for to ensure that the brand I am working with gets as much exposure as possible. Also, it is important to note that this is just what I look for, so this doesn’t mean that everyone is the same, although I can imagine it is similar. I also add any blogger who responds to my tweet to my database just in case something suitable pops up in the future!
For Bloggers Seeking Opportunities
As I only created my blog back in July, I am still pretty new on the blogging scene, so I haven’t actually worked with a brand on paid sponsored post. However, I have been lucky enough to work with a couple of brands to review some products, and I found these opportunities via Twitter. Here are my suggestions:
- Social Media: Look on Twitter at hashtags such as #BloggersWanted, #BloggersRequired, #PrRequest as well as searching “looking for bloggers” – these bring up a multitude of opportunities!
- Websites: Check out websites such as Bloggers Required, Dealspotr or just look on Google.
- Email: If there is a brand you are passionate about, then just drop them an email; the worst thing they can say is no…
Of course, I am not a professional blogger, and I only do this for a hobby, but there is no shame in wanting to make a little bit of extra income from your craft! If you are a new blogger, then you may feel like you are in over your head, but you should still have complete control of your website and post whenever and whatever you like. However, if you want some guidance on how you can maybe improve your blog, I would suggest the following:
- Create a Google Analytics Account: This way you can see how much traffic you get to your site and the type of audience you have.
- Use Moz Open Site Explorer: This website will tell you what your Domain and Page Authority is and who is linking to your site.
- Interact With Other Bloggers: Bloggers are incredibly supportive, so create relationships by following them and commenting on their posts.
- Get a Self-Hosted Domain: I know that having your own URL is expensive, but the sooner you do it, the better!
- Be Active: Posting regularly can be important as more content can equal more traffic.
- Create a Media Kit: This is a great way to show off what you have achieved and how good your blog is!
- Build up Your Domain and Page Authority: This is probably one of the harder suggestions as this can take ages, just try and get people to link to you and ensure your website is working correctly (I will write another blog post about this in the future).
If anyone has any questions, then please leave a comment or email me as I am more than happy to help: firstname.lastname@example.org!