Blogger Advice: The Importance of Domain & Page Authority

As I had such a good response on my last ‘blogger advice’ post, I thought I would follow it up with a new post! If you are brand new to the world of blogging, you may not have even heard of Domain and Page Authority before- I didn’t before I worked in a digital marketing agency!

The truth is, it is pretty easy to understand, and it is also incredibly important to keep an eye on it especially if you want to make some money from your blog! I thought I would put together this brief guide of what it is, and some tips on how to increase it.

What is Domain and Page Authority?

  • Domain Authority is a score for a website in terms of its authority in Google. Moz (the crawler I use) is measured out of a score of 100. 
  • Page Authority is also a score out of 100 and predicts how well a page will rank in search engine results. 

Why is it Important?

The reason it is important, as this score influences how well your website ranks on Google as well as seeing whether it is credible in Googles eyes. However, from a blogging perspective, it is incredibly hard to get your blog to rank due to the volume of blogs out there!

Many brands looking to work with bloggers will ask you to link back to them in a sponsored post, and this is because they want to use the authority of your website to pass on the ‘link juice’ to their website. As such, the higher your Domain and Page Authority, the more you can charge for such services, and the more interest you get!

How do I Improve it?

This is probably one of the hardest questions to answer, as it can take a lot of time and energy to increase your Domain and Page Authority. This is one of the most frustrating things about being a blogger as there are a lot of factors involved. However, these are the easiest ways:

  • Links to your website: Try and get people to link to your website (you can do this from commenting on other posts, guest posting or submitting your site to online blogging directories).
  • Optimise your content: Make sure you are using title tags, meta descriptions, alt tags and internally linking your site (basic SEO).
  • Remove any broken links.

As mentioned above, this does take a lot of time, and your score will go up with time. However, to speed it up, getting authoritative links into your website is one of the best ways to do this!

New Updates 2019

After the Moz update, I have seen a lot of people saying that their Domain Authority has dropped massively, which is actually heartbreaking as I know how hard everyone has worked to get it to a certain point. However, this new update will give us all a more accurate look into how our blogs actual rank in Google’s eyes; you can find the article here, it just tells you why the update has happened etc. Just keeping doing what you are doing, and your score should hopefully build up again over time – patience is key!

If you have any questions about Domain & Page Authority I am more than happy to help; just leave a comment below or drop me an email!



  1. 11th March 2019 / 6:52 pm

    This is excellent I am going to reshare this.

  2. 12th March 2019 / 5:29 pm

    My blog DA dropped drastically… I’m still working on ways to improve it.

    • Chloe
      13th March 2019 / 8:03 am

      It is annoying and I know it has affected loads of bloggers – hopefully we can all build them back up again! x

  3. 13th July 2019 / 9:50 am

    Thanks for these tips. My blog is only a couple of months old and so I am very much at the early stages of trying to increase the DA and it certainly is challenging!

Leave a Reply

Your email address will not be published. Required fields are marked *