In 1977, Stanley H. Brown published a book that changed the seller-customer relationship forever. The book, ‘How to Sell Anything to Anybody’ describes how to develop customer profiles, establish a long-term relationship, and become successful.
The principles exposed by Brown still exist today, and you’re likely to come across modernised versions of his selling lessons. It’s a good idea to pack some information reading if you’re going to turn your lifestyle passion into a selling business. Can I sell a lifestyle?, you ask. The answer is yes. If you understand how to approach your audience. There is more than one way of selling your lifestyle services, depending on the type of services you offer. Here are some of the most popular ideas to get you started:
Become a lifestyle/ interior decorator
Lifestyle is a versatile topic that could mean anything and everything. You can target individuals who want to create a lifestyle-focused home. A lifestyle advisor can act as an interior decorator, helping households to transform their home into positive lifestyle heaven. Your lifestyle decoration business will need a vehicle to transport furniture and decorative equipment, such as traditional white vans or even MAN Trucks. Additionally, it’s a good idea to add Feng Shui training and colour therapy to help people improve their lifestyles from home.
Partner with your local businesses
As mentioned above, lifestyle could be a big topic. If you choose to focus your attention on improving social plans and helping people to pick the best places for a night out or a romantic weekend, you need a tight connection to local businesses. Supporting local businesses is good for the economy. But it can also encourage people to get to know their town and region. Small businesses, such as small restaurants or independent boutiques, can benefit from your support against big chains.
Be your clients’ first supporter
Is your lifestyle business directed at individuals who want to reach their life goals? Whether you can provide guidance with personal styling, weight loss tips, fitness workout, or motivational speech, maintaining direct contact with your clients can be a game-changer. You can start a lifestyle service using video tools to remain available to those who need your help. You’d be surprised to know that the most common reason for failing to achieve life goals is not lack of planning or knowledge. Lack of motivation and fluctuating self-esteem are your clients’ bigger enemies. Thankfully, these are issues you can address with a simple video call.
Sell your merch
As a lifestyle business, you will need to create an engaging brand for your services. Even if you choose to provide free lifestyle services, as it can be the case if you become a blogger or an influencer, you can monetise your business with merchandising. From a t-shirt with a positive thinking quote to a planner that showcases your logo and some important dates to remember, there is a lot you can do with merchandising. If you are unsure where to start, you can try out some samples in photos to capture reactions from your audience.
As Stanley H. Brown mentions, you can sell anything to anybody as long as you understand your audience. As a professional lifestyle service provider, you need to define clearly what you do, whether you focus on home and household services, culture and gong out events, personal coaching, or simply inspirational blogger. Your success relies on your ability to offer the right service to the right person.